Welcome to Amber Incorporated.

“As the free money dries up and the euphoria cools off, as the pages yellow and the commercials get pulled and the websites are disconnected and the high-flying shares settle down for a thirty-year flat-line stretch at one-seventieth of their 1999 prices, we will look back at this long summer of corporate love and wonder how it was that we ever came to believe this stuff. We will shake our groggy heads and muddle on with our lives.”

— Thomas Frank, One Market Under God

“The resin is exuded as blobs or stalactites, which drip and flow down the trunk of the tree. Often, as it exudes, insects become trapped and engulfed in the sticky material. The resin eventually falls to the ground and becomes incorporated into the soil and sediments, and over millions of years it fossilizes into amber. Any insects and other organisms that have been trapped in it are well preserved.”

— Andrew Ross, Amber