Synopsis

In a boring world where everyone tells the truth, Mark (Ricky Gervais) invents – and tells – the first lie. Hilarity ensues.

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This is a smartly cynical comedy that fictionally answers a question I’ve long had: how exactly do people in socially unacceptable lines of work live with themselves? More specifically, this movie documents the spin-doctor personality behind a tobacco industry PR guy. Namely, his job is to minimize smoking’s negative image and even claim that being anti-smoking is anti-business and hence anti-American.

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