On Time’s Jonathan Ive Interview

March 17, 2014

Personally, the only notable observation in Time‘s Jonathan Ive interview is this:

Since Jobs died, Apple has hit a rough patch, at least by its ludicrously high standards. It has not had a break-out hit. There has been no Apple TV set to revolutionize home entertainment. No spiffy watch.

We’ve read the rest before – the denials of new products and vague hints of something new – even down to the personal anecdote of keeping his bags packed in hotels when traveling with the fickle Steve Jobs.

Ultimately Ive (and in turn, Apple) is judged by the work; the drool-worthy gadgets. And there isn’t really anything revelatory in this article because in some sense, Apple hasn’t released anything revelatory since the iPad (and even that was “just a big iPod”).

I really hope the release of this article is a precursor toward some awesome new product in 2014 – vs. a reminder that Ive still exists. And there would be no need for articles like this if Apple would just release a new, awesomely designed product that do the talking for it.


  1. Rob O. says:

    Ive is the best chance the company had to rebound from the loss. In some ways, Cook feels a bit like Scully 2.0.