On A Cheaper iPhone
Yeah I dunno about the prospect of a cheaper iPhone. I don’t see anything wrong with offering old iPhones for less. Right now one can get an iPhone 4 – which is still, a perfectly decent iPhone for many – for free (well, with a two year contract which you’d be paying for anyway).
The price of the newest iPhone has long been established at $199 (with contract), which is not unlike the $999 price point for a MacBook. For years people begged Apple to release a sub-$1000 notebook and they steadfastly refused, and with good reason as the netbook wars proved expensive and all for naught with the resurgence of tablets. Now you can get a totally cool MacBook Air at exactly that price, so nobody’s complaining. Plus once Apple offers an iPhone for less than $199, they’ll never be able to raise the price.
But what really bothers me about the prospect of a cheaper iPhone is it would be an admission that Apple hasn’t made the latest iPhone attractive enough – through the latest features – to justify its already pretty darned low price. They’ve got to push the envelope every year with a brand new $199 model that’s better than any other smartphone out there. And I honestly don’t know if the extra row of icons and a meh voice assistant was enough.
I really fear Apple is having trouble creating a killer iPhone 6 (if we get a 5S I’ll die) or aren’t doing a good enough job at convincing buyers that iPhone 5 is worth the price.
We basically need to see some new magic coming from Apple this year. Mini this and that won’t cut it.