On Apple + Hulu
Sounds like a great idea on paper, as one big thing missing from the Apple TV is Hulu. Netflix Watch Instantly lacks current TV shows which are only available as Apple rentals. I’d be willing to watch some Hulu-style ads if it saved a buck or two.
Unfortunately I’d imagine one big barrier to Apple picking up the glowing green “h” would be the content rights, which might need to be re-negotiated with a new owner. Meaning, if the studios knew they were negotiating with Apple and its cash horde, the price of all that juicy content would surely increase.
It’s already rumored that Yahoo! isn’t willing to purchase Hulu without a four / five year guarantee for those rights. Which makes sense, since the real value of Hulu is the content – what’s the point of buying the company if all the shows disappear. Surely, Apple is thinking the same thing.
Which is why I think Apple purchasing Hulu is unlikely, and same goes for purchasing Netflix. Guess I’ll have to pay a few bucks to rent MasterChef…