Rent iTunes TV Shows for 99 Cents? Want

July 9, 2010

Again, rumors of a new Apple TV, even drilling down to a pricing model of rentals at 99 cents per episode.

Now one could quibble about the price or all the other equally valid options for television show viewing – Hulu that streams for free, renting DVDs from Netflix or RedBox, Netflix Watch Instantly, setting up TiVo to record your show, or firing up the torrent machine…

That said, I feel 99 cents is a very fair, particularly when it comes down to the details of what you’d get:

All in all, worth 99 cents to me. Particularly when I consider how 99 cents is blown on ephemeral things constantly, on a daily basis. Just the other day, I bought a soda, a bag of chips, and a Mexican egg nog popsicle, each around that 99 cent price. Heck a decent coffee these days is at least 2 to 5 bucks.

If I’m dropping that amount on all kinds of random crap that doesn’t even last five minutes, I really can’t complain about 99 cents for a twenty-minute television show, even if I only watch it once and don’t ever own the file. Here’s hoping Apple makes it happen.