Finally: New Apple TV At A WTH Price
Having a mini-orgasm, as rumor has it the Apple TV is finally about to get a big upgrade. Specifically, cloud storage, fast chips similar to the iPhone and iPad, and a killer price: $99.
I’ve written before about my “WTH” (what the heck) price point of around a hundred bucks, which is the amount I’m willing to drop on a new product, and if it doesn’t work out, it’s no big deal. One tellingly similar product, the Netflix / Roku Watch Instantly box was that price, which turned out to be one of my best recent tech purchases.
And like the Roku box, the mention of “cloud storage” implies that Apple is moving away from locally stored, downloaded content and toward streaming model. I prefer streaming as it does away with space running out, file management, and frankly, a lot of video content isn’t really worth owning since it’s watched only once. Hope Apple keeps the media bridge functionality and augments it with a new focus on streaming video. And icing on the cake would be a move toward subscriptions.
Using the iPhone OS inspires some tantalizing thoughts like compatibility with an iPhone or iPad (use both as a remote control or stream content to an Apple TV), and obviously: apps.
But getting back to the price: really hope it’s true. At that price point, it’s almost irrelevant what the new Apple TV does; I’m guaranteed to get one. And I really hope it’s announced at the start of the WWDC.