iSlate, iGuide… Prepare For Blood Curdling
More speculation on the Apple Tablet, an unannounced product, but nonetheless, possible names are being bandied about: iSlate, and now iGuide.
These are silly names. “iSlate” – well I think of the Flintstones, some rock tablet that you scribble on with a live bird’s beak. And if my memory serves correctly, Fred’s annoying boss was named Mr. Slate. I expect to be slammed over the head with an iSlate.
“iGuide” – well unfortunately there, that reminds one of the obsolete television / bathroom reading TV Guide, or those tourist brochures that Muni F riders cling to while nervously venturing a few yards away from Fisherman’s Wharf. Not very futuristic there, either.
But there seems to be a recent trend of silly names for Mac products. It started with the “Mighty Mouse” (cartoons again), then the “Time Capsule,” “Time Machine,” and the groaner “Magic Mouse.” I’d also suggest the “iPhone 3GS” demonstrates a lack of imagination (please, let’s not return to the days of the Performa and I’m old enough to remember the Apple IIgs). All great products but those names… silly.
So based on this recent trend – it would not surprise me if the Apple Tablet has a silly name. Already preparing for the ridiculousness of “iSlate,” but how about “Magic Slate,” “Amazing Tablet,” or “WonderBook.” Groan.
And the reason? More pure speculation, but one could put two and two together:
Cult of Mac:
“Jobs said he was betting the company on [the iMac] and so it needed a great name. He suggested one at the meeting, Segall says, but it was terrible. It would “curdle your blood.” Segall declined to say what Jobs wanted to call it.”
Wall Street Journal:
“Those working on the project are under intense scrutiny from Mr. Jobs, particularly with regard to the product’s advertising and marketing strategy, said one of these people. The people familiar with the matter declined to give details on the tablet or disclose when the device would come out.”
Prepare for blood-curdling come January 26. “Magic Tablet Slate” – groan.