New Apple Ads Squarely Directed At Microsoft’s Ineptitude

October 20th, 2008

So, Apple fired back at Microsoft’s wussy Vista ads — the ones with Jerry Seinfeld and the whole “I’m A PC” thing — with some new PC and Mac ads that basically cut to the chase and point out in no uncertain terms why Microsoft is a dying company.

This first one pokes fun at Microsoft’s attempts to cover over Vista’s failings with expensive ad campaigns. Instead of fixing Vista, they try to solve the problem by distraction with ads. Yeah, that’s pretty much exactly what Microsoft is doing with their new ad campaign — the truth hurts. And the funny thing is, if they try to respond to this Apple ad with a new ad of their own, it basically proves Apple’s point.

This second ad pokes fun at Microsoft’s other distraction strategy — don’t talk about Vista and hopefully people will forget its problems. Let’s just talk about Windows 7 or how we’re all PCs, or Jerry Seinfeld’s droopy churros in Orange Julius — oh wait, that ad campaign was aborted. The rough part is, it’s really hard to advertise a product that you’re afraid to talk about.

Anyhow, needless to say I much prefer the Mac ads. They’re clear, to the point, and state exactly why Microsoft is in the situation it’s in — they spend more time trying to get people to buy their stuff and not enough time actually making it worth buying.