What’s Going On At Yahoo? Who Cares
July 7th, 2008
The whole Yahoo! thing has gone on so long, it’s difficult to keep track of what’s transpired, and I’m now wondering why I should care. The deal is on, the deal is off, employees leave, the board stays put – and Google continues pulling ahead. Meanwhile, the whole takeover-dance has gone from a “who’s hooking up with who” soap opera to a boring Merchant-Ivory production to a drama so terminally dull, it has become a test of one’s ability to stare at snoresville.
From here on out I won’t mention Yahoo! on this blog until any of the following happens:
- Microsoft buys Yahoo! (increasingly likely as Yahoo! shares continue to wither).
- Jerry Yang steps down and is replaced (Icahn).
- Yahoo! merges with some other company (Yahoo! + AOL through Time Warner).
- Yahoo! announces blow-out earnings or some crazy new strategy that puts it ahead of Google (not likely).
2 could be a precursor to 1, and 3 would be Yahoo!’s strategy to get to 4, but it could also lead to 1 or 2, or Yahoo! could do 2 themselves in order to get to 4, or… never mind.
It’s just so sad. Back when this whole Microsoft-Yahoo! thing was announced, I had sympathetic, nostalgic feelings for Yahoo! as a Web 1.0 leader and crash-survivor – the whole romantic entrepreneur-story of two Stanford students creating a company out of thin air. But something happened when Terry Semel took over, the dreams of a Hollywood media-empire attracted the wrong people, and now they seem trapped by middle-managers who care more about their paychecks and personal severance packages than saving the company through innovation.
Now Yahoo! resembles lovelorn Adele Hugo (Isabelle Adjani), insane and unable to attract the lover who ignores her, wandering the island of Barbabos… never mind.