The Google Story Isn’t Over Yet
Google announced earnings this past Thursday which were above estimates, enough so that the stock rose a staggering 20% in one day. Yes, one day.
There was worry that Google’s money-out-of-thin-air advertising machine was slowing, because of the American recession and reports of click slowdowns from Comscore. I thought they would miss this quarter.
But it turns out those worries were for naught, as behind the scenes Google tweaked their model to increase revenue per click, and pull in more business from overseas. And I guess the accuracy of third party data is finally out in the open, resulting in Comscore’s stock taking a hit to the downside, dropping 8%.
So why the 20% jump? Well, good earnings is one thing but good earnings during a recession is another. Google may use the slowdown as an opportunity to grab market share from their flagging competitors, namely Microsoft and Yahoo! (we know how they’ve been distracted over the past few months) and emerge from the recession stronger than before.
I think the next big step is for Google to get hugely visited YouTube monetized and when we concrete results of that - yikes.
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