Zuckerberg Apologizes: Facebook Changes Beacon To Respect Privacy
At this stage this was the only move Facebook could make, as negativity had hit the mainstream and definitely steamrolled over the past few weeks. On a Facebook blog post, Mark Zucker berg talks about the mistakes made with Beacon in striking a proper balance between advertisers and users that would be acceptable to both parties.
Anyhow, all that matters are the changes to Beacon, which are definitely a step in the right direction as far as my personal use of Facebook:
Last week we changed Beacon to be an opt-in system, and today we’re releasing a privacy control to turn off Beacon completely… If you select that you don’t want to share some Beacon actions or if you turn off Beacon, then Facebook won’t store those actions even when partners send them to Facebook.
I believe this is the method to opt out:
- login to Facebook.
- Click “privacy” in the upper right corner.
- Click “External Websites”.
- Check the box that says “Don’t allow any websites to send stories to my profile.”
The PR move of a public apology is the sort of thing many founders have to be willing and able to do today, to stem negative public impression. Even Steve Jobs has taken to using the Apple website as a place to post public apologies.
But back to Facebook. It seems this situation is the growing pains of a hugely popular website trying to monetize (read: actually make money) in order to justify their presently huge – and totally implied – valuation due to the Microsoft investment.
In addition, pleasing both advertisers and users simultaneously with a new product shouldn’t just a matter of spin and marketing. The product should actually be something users want to use.
Additional Reading: GigaOm, WebProNews, Fortune