Google Very Well Could Achieve Social Network Domination

September 21, 2007

Today, TechCrunch reports on some secret meeting where Google has something “really really big” in the works to take Facebook on head to head. Sounds kinda sneaky and strange (and a little Dr. Evil) but this is Silicon Valley.

Although Facebook is totally entrenched and many folks believe they will win the social networking race with their “Facebook platform” and associated widget-mania – I still think Google could pull of a coup and come up with something better.

For starters, this Wednesday I came to the realization that I’m constantly checking either GMail or Google Reader, and just out of convenience, also GTalk. It’s becoming the best way to reach me.

Then at TechCrunch 40 we saw Xobni, demonstrating how a plug-in over email could be a really awesome application. GigaOm wonders if email could be the ultimate social network. And Google got me to use GTalk by incorporating it into GMail.

I’ve gotten to regular use of GMail, GTalk, and Google Reader without even intending to – or realizing it.

I could imagine Google adding “social network” features onto Google Reader. They could integrate Google Reader and GMail. How about a way to see what other contacts in your GMail thought about the stories you’re checking out?

One big reason why I think this will work – is because Google already has its hooks in me. The main reason why I’ve been so down on Yahoo! Mash and Digg’s recent social network pushes is because I loathe having to redefine myself in a new user profile.

Google already has a good handle on me and my contacts. They even spider this blog regularly (*shudder*) which is my ultimate user profile.

Anyhow, I’m pretty sure Google is going to come out with something that ties these parts together – including their unused social network Orkut – and blows people away with how brain-dead simple it all works.

Lastly, if nothing else works, I figure Google will just buy Facebook (their stock just hit a new high). And despite Facebook’s insistence that they’re not for sale, everyone has their price – and I’m sure Google would just whip out something that made YouTube looks like pocket change.


  1. Dave says:

    On the topic of being blown away by Google apps, I’m amazed by the fact that I don’t use MS Word anymore. The culprit? Google Docs.

    Imagine if Google just used your search history to auto-create a profile for you (yikes!)

  2. webomatica says:

    Yeah – I forgot to mention Google Docs. I’ve been using that too, to draft blog posts at times.

    That search history thing would totally creep me out. Despite using Google a ton – I keep that indexing searches thing off.

    But what would be really crazy in my case – is the fact that they spider this very blog for Google Blog Search. Tons of juicy social networking profile material there.

    Anyhow this will definitely get interesting!

  3. Mark says:

    Google would certainly have to come up with plenty more than $1.65B to buy Facebook.

  4. Mark says:

    Google would certainly have to come up with plenty more than $1.65B to buy Facebook.

  5. MG Siegler says:

    Congrats man, one of the headlines on TechMeme!

  6. somos una academia ingles en murcia espaƱa.Google already has us. It offers everything like my domain apps My mail calendar docs even calls.
    THE BIG new way to get people is FREE cost but company DEDICATED stuff or as i call it Fredication like offer a free domain for free. YOu can be @ me..Offer free callout from the pc or phone2phone
    What else free can we be offered ?
    a free cellphone hardware dedicated to a google voip network with free callout?
    a free pda dedicated? a free flight as long as we look listen to Google ads for the 4 hours? a free train ride in nyc id you sit in the gcar listening reading googads.The skys not the limit! how about a free weekend in orbit in a Gsuit??

  7. Andy Roberts says:

    Could be onto something there, if only Goog would go over to OpenID.
    Why should I need to have a different login for my Google and adsense accounts even?

  8. marshall says:

    Hollis Carter and Marc Horne have
    interviewed the CEO's of some of the
    top social networking websites on
    the internet…

    More importantly, they are letting
    you download these mp3's for free…

    With the new president and current
    financial situation, it is very exciting
    seeing these business owners thriving!

    It is VERY fair to say that now, more
    than ever, is the greatest time to
    make money on the internet…

    I listened to these interviews and I
    personally recommend that you go and
    listen to them as soon as you can…

  9. Bliss says:

    Still waiting on this, however I don't doubt Google. They're the overlords of website traffic, so they could probably compete with any website of any niche even with an inferior product.

  10. I tried GetMail downloadable from . I am impressed. Qiuckly converges on the email I look for.

  11. GetMail from is button-free and menu-free Outlook email searching tool, with just a text box to input the search string. I could get down to work on it straightaway. I am happy with this.