The New Digg: Meh
September 20th, 2007
Digg just added a reported 50 new features, largely describe-able as social networking - Digg style.
Random thoughts:
- Not sure why the green topic bars disappear when you’re looking at your profile pages.
- When I go into the profile pages, it feels like I’m in a different site - almost like a “sub digg”.
- One thing I don’t exactly understand is how not too long ago, Digg was supposedly cracking down on “gaming” or people digging up stories just based on what their friends were digging. But this social network aspect seems to encourage this behavior.
This move by Digg basically reiterates a thought I had earlier this week while checking out Yahoo! Mash: say you have a “social news” Web 2.0 site. You have lots of users. What do you do to keep the “innovation” rolling? The most obvious idea is to emphasize those user profiles - leverage that data and try to make the profiles more “social” - basically slap a social networking site (like Facebook, MySpace, Spock, Mash, etc.) on top of your social news site.
The problem with this idea is it’s so freaking obvious it’s not interesting in the least. You’ll be hard pressed to take on Facebook at this point. And it just furthers the issue I have with social networking fatigue - Digg is creating yet another profile that requires time and energy to maintain and cultivate.
I don’t have time for this stuff. I’ve pretty much stopped using Digg. My two cents is that in order to get me to use it again, it’s going to take something more unique than just adding social networking features.
But the idea of a “recommnedation feature” that offers up stories - and possibly even other users - that are similar to what you’ve dugg in the past is an excellent idea. More of that, please. I’d love to fire up the customized Digg page and see nothing but links to Apple, Battlestar Galactica, and LOLcats stories.
But until then, I don’t see these new Digg features as any better or worse than Yahoo! Mash.
Additional Reading: Techipedia, Constant Observer