Technorati Redesigns… Again

September 11th, 2007

TechnologyHmm, not sure about this Technorati front page redesign, since they did one only a few months ago. At that time it seemed they were going for a more mainstream approach, hiding their blog content sources and promoting videos and their WTF service. Now it seems they’ve scrapped the mainstream push and returned to their blog search roots. The mainstream stuff has moved to the “popular” tab and a vestige of WTF remains in the flame logo on that page. But the home page now has several tabs that feature a “river” of news - links to blog posts that are constantly shifting.

I’ve always liked Technorati as it was one of the first services I hooked up with when I started blogging. But here’s the bottom line: my server logs show that Technorati sends a seriously pitiful amount of traffic my way - it’s decreased substantially in the past few months. I’m just not sure if people are using Technorati for blog searches anymore. Personally, I use Google Blog Search almost exclusively.

And what happened to WTF?

I’m really close to removing my Technorati tags and seeing if it has any effect on traffic.

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