Steve Jobs Makes Nice With Mad iPhone Early Adotpers
Ah well, this happened surprisingly fast. Steve Jobs writes a nice letter that states Apple’s reason for the price drop and offers $100 credit towards an Apple purchase to anybody who bought an iPhone before the annoucenment.
There’s really nothing wrong with this approach:
- By dropping the iPhone price, Apple will surely sell tons more iPhones.
- Apple handing out store credit to early adopters is basically handing out money that will return quickly – there are new keyboards, iLife ’08, iWork ’08, new iPods, and the upcoming Leopard OS X – lots of items around a hundred clams on many an early adopter’s shopping list.
- It’s deft PR – this move demonstrates (once again) that Apple actually listens to customers (no matter how whiny they may be) and turns a negative into a positive.
- The early adopters that had no issues with the “lost” $200 just got a $100 bonus. Can’t argue with that, either.
So how can anybody really complain – Apple hands out money they’ll get back, they sell tons more iPhones due to the lower price, loyal Apple users are rewarded, and Steve Jobs looks like a saint – before the mainstream even has any idea this “controversy” was going on.
Additional Reading: TUAW, Jeremy Toeman’s LIVEdigitally, ArsTechnica