“Cloverfield” J.J. Abrams Movie

July 11, 2007

Seems like a fair portion of the Internet is discussing the crazy, ambiguous sci-fi trailer for an unnamed film that is showing in front of Transformers. It’s going by the name “1-18-08″ or “Cloverfield” and is produced by J.J. Abrams, the mind behind Lost, Alias, and the new Star Trek film.

People with either overactive imaginations or a lot of time on their hands are invited to figure out what the heck this is all about, as a secretive film with no title and no plot synopsis just begs for reading between the lines. So there’s a site already set up that might reveal something (you can drag the pictures around), and this one people think is related but might not be.

Maybe some of these sites have something to do with it:

Speculation includes a movie battle between aliens and gods, a Godzilla sequel, the next season of Lost, or a remake of a Japanese horror film.

Other thoughts abound at everyone‘s favorite movie site, Ain’t It Cool.

I think the whole ambigious viral marketing thing is pretty powerful – I got sucked into the Who Killed Evan Chan? thing for Artificial Intelligence as well as the Google Da Vinci Code games where if you solved a puzzle fast enough you won a replica of the codex used in the film.

I’m resisting digging too much deeper into “Cloverfield” because I don’t have the time, but I eagerly look forward to whatever this is.

Additional Reading: Paris Lemon

Comments

  1. AZ says:

    This viral marketing campaign really is fascinating. The Gossip Rag has started a “Clover Watch” to track the latest surrounding the project. Pretty interesting.

    http://www.thegossiprag.com/category/cloverfield/

  2. webomatica says:

    That is a pretty intense list of information – Amber do you yourself have anything to do with Cloverfield – scary.

  3. dan schrank says:

    The movie is named “1-18-08″ because that is when the event accures. If you go to http://www.1-18-08.com/ and you look at the bottom of the pics the date is 1-18-08. The name is 1-18-08 and will be released on 1-18-08

  4. cubsfn says:

    The movie is named “1-18-08? because that is when the event accures. If you go to http://www.1-18-08.com/ and you look at the bottom of the pics the date is 1-18-08. The name is 1-18-08 and will be released on 1-18-08

  5. nightowl says:

    Check out my blog. I have figured out the title to this UNTITLED JJ ABRAMS film…..please read….there is a lot of info that is already out there but a lot of it isn’t really too known…also, towards the bottom, there is some good info for ya…..

    http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=199710262&blogID=295496865

  6. WebHosting says:

    i like the history to be revealed but our main aim here is business and keep improving technology. i don't think that movie has anything to do in this blog. if you want to share such things place these kinds of articles in entertainment sites.