Google Buying Everything

May 21st, 2007

GoogleHmmm. So Google might buy Feedburner. I enjoy using Feedburner; I’ve had no problems so far. It makes some sense that Google would like to get AdSense on blog feeds, and incorporate it as a service for Blogger.

Meanwhile, Duncan Riley over at TechCrunch speculates that they will also purchase Facebook. Probably the best argument for the latter is that it would get Google back into social networking to compete with MySpace, and photo sharing to compete with Flickr.

Lastly, Cringley compares the Google spending / buying spree to the Cold War, and how Reagan outspent the Soviets into oblivion. Microsoft is the stand-in for the Soviet Union. Now a bit of computer history; remember how Microsoft won the browser war with Netscape by giving Internet Explorer away for free? My how times have changed and the tables turned.

It just leads me to wonder, what other services do I use regularly that Google might buy? Technorati? Twitter? Yahoo!? WordPress? Joost?

What’s left? It seems like everything Web 2.0 is for sale. I’ll just reiterate my earlier wish: buy whatever you want… except Apple, please.

Note: ParisLemon thinks that Facebook might try an IPO instead, and Mike Arrington agrees (he considers it a matter of ego). Seems nutty, but consider how the DOW keeps hitting new highs. If Facebook does a successful IPO, I’d consider it huge news and open the door wide open for other Web 2.0 IPOs, just as YouTube did for acquisitions. Read more about Facebook here.

Feeling boomy yet?

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  • with their billion dollars of revenue, they can afford to purchase all of these "assets". For their business it is worthwhile to invest in web 2.0 techonology that can further promote their products.
  • Sam
    I think it's funny that Google is now the all powerful internet dictator...or at least is hoping to be. Interesting that "look up" is now synonymous with Google...
    Cringley might be a little out there in his comparison to Reagan and the Cold War, but I suppose there's so much action from Google right now that's it's hard to ignore.
  • Dan their billions in revenue seem were partly used to buy DoubleClick just to keep it out Microsoft's hands. That's definitely a powerful statement.

    Sam, yeah, when a company becomes a verb that's mindshare for sure! I think YouTube is nearly to the point. Or at least, sometimes when I want to look for some video, my first thought is "check out YouTube!" and the second thought is to Google it. And they're both the same company...
  • I too compared this to the Cold War in passing last week:

    "In the post-Cold War world who says there isn't an arms race anymore?..."

    http://www.parislemon.com/2007/05/microsoft-goe...

    Another reader? :)
  • Maybe Paris Lemon will be Google's next acquisition target...
  • One can only dream...
  • I'm not getting that fuzzy feeling I used to get when I saw Google would win a battle over Microsoft/AOL/Yahoo! etc. Feedburner is cool partly BECAUSE they are independent. gBurner doesn't have that ring to it.
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