Joost: All Over The Place, Want An Invite?

May 3rd, 2007

TechnologyLast night, I spent some more time playing around with Joost. I wrote a review of Joost earlier, and still think it’s pretty slick, the only big problem being that there still isn’t enough content I’m interested in, although it’s getting better. Last night I checked out the Ren And Stimpy cartoons, some calm dude performing magic tricks, silent Charlie Chaplin films, and a National Geographic program on earthquakes.

I did notice that the longer I used Joost on my MacBook, it got slower, and I started getting errors saying videos weren’t available, finally during the earthquake show I was watching. This is relatively a minor thing, but the illusion of your computer being turned into a television is really hampered when the video craps out partway through. Maybe it was bandwidth issues.

But other than that, Joost is still fun and compelling. They have really built a great buzz using these beta invites - viral marketing. Their inital scarcity made them more desirable. Several blogs I read have been using Joost invites to promote their blogs, while users have been scouring the blogosphere looking for them, providing traffic.

By starting off with few invites and slowly opening it up to more and more, using blogs as distribution, you get a Technorati blogosphere chart that looks like this (in regards to the word “Joost”:

(The numbers on the left are mentions of the word “Joost” in blogs indexed by Technorati)

The end result is they’ll likely have a huge user base right out of the gate, collected emails, tons of mentions all over the blogosphere, and the sky’s the limit once some meaty content comes on board.

Essentially, Joost has partially solved the “chicken and egg” problem, a common stumbling block for any new service providing content to users:

  • Users are reluctant to sign up for a new content distribution service if there isn’t any cool content.
  • Content providers are reluctant to offer up their cool content to a new content distribution service if there aren’t any users.

Joost now has users. They can now go to all the big networks and say, look at all these people that have downloaded our software and are ready to check out cool content. So let us distribute yours! What are you waiting for?

Using viral marketing, Joost got tons of folks to sign up for a service that technically, has little content. I think that’s pretty freaking brilliant.

Note: If anybody wants a Joost invite, please comment on this post - and make sure to fill out the email address part (it’s only displayed to me, not publicly).

75 comments!

  1. comment Gravatar N/A - May 3rd, 2007

    Hi all,

    I found a real cool site it gives away free unlimited joost invites
    http://www.experiencetheweb.info
    All you have to do is contact the live support

  2. comment Gravatar Ian - May 3rd, 2007

    Thanks for the review. I’d definitely like to check out Joost! Thanks!

  3. comment Gravatar rocco - May 3rd, 2007

    I agree with your comments that Joost is very savy in its marketting approach. I mean its tv not the answer to the meaning of life. ….I would appreciate an invite.Thank you for your kind consideration……….send to either……..waterbronx@yahoo.com or bronxsucks@msn.com

  4. comment Gravatar webomatica - May 3rd, 2007

    Cool. Just to let you know, I’ll be sending out all these invites late tonight or tomorrow morning, so I can do ‘em all in one fell swoop. So by tomorrow I hope to have the first batch sent out.

    Thanks for visiting and commenting!

  5. comment Gravatar John - May 3rd, 2007

    I’d totally love to be considered for Joost Invite. Can’t wait to check out some of the channels and programming

  6. comment Gravatar furlan primus - May 3rd, 2007

    TIA for the invite, I stumbled upon this today….

  7. comment Gravatar Charlie - May 3rd, 2007

    I’d like one please! Fascinating.

  8. comment Gravatar Nick - May 3rd, 2007

    When your in New Zealand and only able to pick up 3 - yes thats THREE channels, something like Joost can really open the world up - but you do need an invite!

  9. comment Gravatar and - May 3rd, 2007

    wondering if you could send me a Joost invite. I think you’re probably right. once you invest time in getting a service like this, you’re more likely to use it. nice entry.

    -andy b

  10. comment Gravatar Aaron Rodrigues - May 3rd, 2007

    Id really appreciate a joost invite plzzz

  11. comment Gravatar derrick - May 3rd, 2007

    wow….sound interesting abt the joost…..will appreciated if you would invite me to it.thanks

  12. comment Gravatar Calvin - May 3rd, 2007

    I love a Joost, thanks.

  13. comment Gravatar webomatica - May 3rd, 2007

    Hi all, I sent invites to calvin, derrick, aaron, and, nick, charlie, furlan, John, rocco, and Ian. Hope they got to you all okay. If not let me know and I’ll see what’s up with that.

    Thanks for visiting and commenting!

  14. comment Gravatar Elaine Vigneault - May 4th, 2007

    Yes, I noticed it slowing down, too. I had quite a few instances where it simply wouldn’t open. They’re definitely still in beta but it’s still fun and interesting.

  15. comment Gravatar Bryce - May 4th, 2007

    I feel left out, so I want an invite too. ;-)

  16. comment Gravatar webomatica - May 4th, 2007

    Hey Bryce, just sent one out. Thanks for stopping by every once in a while!

  17. comment Gravatar david - May 5th, 2007

    joost invite would be greatly appreciated

  18. comment Gravatar joel - May 5th, 2007

    Blease send an invite

  19. comment Gravatar webomatica - May 5th, 2007

    David and Joel I just sent two invites to you… enjoy.

  20. comment Gravatar Mat G - May 5th, 2007

    Joost invite please!
    Thanks in advance.

  21. comment Gravatar Charles - May 5th, 2007

    Hmmm I would love an invite to Joost Please :)

  22. comment Gravatar Solaris - May 6th, 2007

    Please send me a Joost invite.

    Best Regards

  23. comment Gravatar Dave Sheridan - May 6th, 2007

    I’d also appreciate an invite Jason, that’s if you have any left!

  24. comment Gravatar Artur P - May 6th, 2007

    I very want to get invitation to Joomla program, please send me invitation

  25. comment Gravatar webomatica - May 6th, 2007

    Hi all, I just sent invites to Mat, Charles, Solaris, Dave, and Artur. Enjoy.

  26. comment Gravatar karen - May 6th, 2007

    thanks for providing this info and the invites. would love one if you’ve got any left…

  27. comment Gravatar Pavel - May 7th, 2007

    This is an ingenious concept! Google will certainly make this an acquisition target sooner or later.
    I wold also like an invite if you are still offering. Thanks!

  28. comment Gravatar tim - May 7th, 2007

    brilliant indeed!

    I would like an invite as well. Thanks in advance.

  29. comment Gravatar Jinxer - May 7th, 2007

    Please send me a joost invite!

    Thanks

  30. comment Gravatar Rog - May 7th, 2007

    Thank you for offering the invites to Joost, even more thank you’s for keeping email addresses out of public view.
    Your review is spot on, how devious to drive up demand by making the product scarce. I want it! Please? :)

  31. comment Gravatar webomatica - May 7th, 2007

    Well I still have scads more invites, so when I get home tonight I’ll fire off a few more. Thanks for visiting and commenting!

  32. comment Gravatar webomatica - May 7th, 2007

    Hi all, I just sent invites to Rog, Jinxer, Tim, Pavel, and Karen.

  33. comment Gravatar Bob - May 8th, 2007

    I have to agree, the marketing for joost has been well executed. I would not mind checking out this service.

  34. comment Gravatar Robin - May 8th, 2007

    I find it ironic that one of the first ways I heard about Joost was via a twitter message from Santa Claus, who writes, “Not sure what joost is. Will have to ask some of the younger elves.” — thus leading me to Google, and next, you. Very interesting! Thanks for offering the invites; can’t wait to explore….

  35. comment Gravatar Rohan Venkat - May 8th, 2007

    Thanks for offering invites to Joost, been looking around the web for one. And yeah, the things companies are coming up with concerning Web 2.0 and virals marketing is quite amazing..

  36. comment Gravatar Xavier Guzman - May 8th, 2007

    Interesting. I read about this new tool and looks promising.
    It will be nice to open the test to more people.

    I’d like to explore more about joost!!!
    XG (xaviguz@sbcglobal.net)

  37. comment Gravatar Fernando Rossi - May 8th, 2007

    This is great! How can I help testing it?
    Revolution for the old TV system.

    Fer

  38. comment Gravatar Rick - May 8th, 2007

    Got any Joost left? If so, may I have an invite, please? Thanks!

  39. comment Gravatar scott - May 9th, 2007

    I’m looking for an invite. I would like to try out Joost. Thanks.

  40. comment Gravatar webomatica - May 9th, 2007

    Hi all, I just sent out invites to Scott, Rick, Fernando, Xavier, Rohan, Robin, and Bob.

    Thanks for visiting Webomatica!

  41. comment Gravatar Tim - May 10th, 2007

    I would love to try out Joost for myself. Actually I wish there was a way to buy into this company.

  42. comment Gravatar craig - May 10th, 2007

    Please invite me to Joost. I am very eager to try it out.

  43. comment Gravatar Jaylonious - May 10th, 2007

    I have been trying to try Joost out for a while now, please send me a invite. Thanks. I am a little weary however after reading your blog due to the fact I am using a Mac Book Pro.

  44. comment Gravatar Paul - May 11th, 2007

    I would love to get an invite to Joost if you are still passing them out!

  45. comment Gravatar murthy - May 11th, 2007

    can you invite me to joost. thanks in advance.

  46. comment Gravatar tania - May 12th, 2007

    I’d love a joost invite to check it out. Sounds awesome.

  47. comment Gravatar curly - May 12th, 2007

    Please send invite to curly279@Gmail.com

  48. comment Gravatar webomatica - May 12th, 2007

    Hi I just sent invites to Tim, Craig, Jaylonious, Paul, Murthy, Tania, and Craig.

  49. comment Gravatar Todd - May 12th, 2007

    Could I get an invite please. Thanks alot.

    todd@toddcolman.com

  50. comment Gravatar vj - May 12th, 2007

    can i hav a invite please..
    hav been trying to get the invite for ages

  51. comment Gravatar Jaylonious - May 12th, 2007

    Thanks for the invite man, can’t wait to test it out, I’ll let you know how it works out for me.

  52. comment Gravatar ILF - May 13th, 2007

    Great, could you invite me to Joost, please…
    thanks a lot,

  53. comment Gravatar Hi Could i get an invite - May 14th, 2007

    Hi could i get an invite
    j a k o b j d (at) g m a i l (dot) c o m

  54. comment Gravatar Raven - May 14th, 2007

    Heard about this through a co-working and it really seems interesting. Really wanna try it out.

  55. comment Gravatar Bruce Hutchinson - May 14th, 2007

    joost invite please!!

  56. comment Gravatar ff - May 14th, 2007

    sounds really tasty :) could I get an invite pls ?

  57. comment Gravatar Bryan Green - May 14th, 2007

    Hey, I’ll take an invite….

    Thanks!
    bcgreen@gmail.com

  58. comment Gravatar webomatica - May 14th, 2007

    Hi all, I just sent invites to Bryan, FF, Bruce, Raven, Jakob, ILF, VJ, and Todd. Thanks for visiting and commenting!

  59. comment Gravatar Jen Carole - May 15th, 2007

    I would love an invite to Joost!

  60. comment Gravatar Alicia - May 15th, 2007

    Thanks in advance for the invite. This is what I need for school.

  61. comment Gravatar David Rowe - May 17th, 2007

    Thanks for the Joost invite

  62. comment Gravatar David Rowe - May 17th, 2007

    I would love a Joost invite.

  63. comment Gravatar David Wright - May 17th, 2007

    Yes I would love a joost invite please if you have any left.

  64. comment Gravatar Eric - May 17th, 2007

    Would welcome and appreciate a joost invite if available. Great blog site and insightful comments on joost! Very thoughtful of you not to display email addresses.

  65. comment Gravatar MARTIN - May 17th, 2007

    i would really like a joost invite PLEASE!!

    Does it work on vista??

  66. comment Gravatar Kite - May 18th, 2007

    Please send me an invite please. Awesome article!

  67. comment Gravatar webomatica - May 23rd, 2007

    Hi all, I just sent invites to Kite, Martin, Eric, David W, David R, Alicia, and Jen. I think I’m caught up now. Sorry for the delay in getting that bunch out.

  68. comment Gravatar Marcel - June 2nd, 2007

    please consider me for an joost invite. Thanx in advance

  69. comment Gravatar Pete - June 15th, 2007

    Plz send me a JOOST invite!!! TNX in advance!!!

    nacho_1007@hotmail.com

  70. comment Gravatar Michelle - June 17th, 2007

    Please can Iget joost invite from you? Please, please…
    Thank you
    ladislav11@comcast.net

  71. comment Gravatar Kallum Moses - June 18th, 2007

    can i have a invite to aero-x@hotmail.co.uk? much appreciated

  72. comment Gravatar Izzy - July 7th, 2007

    Heya, could you please get me an invite, I really wana check it out. Thanks so much: izzy_is_crazy@hotmail.com

  73. comment Gravatar claudio - September 13th, 2007

    I’d like one please. thank you very mutch ;)

  74. comment Gravatar Joost: Meh » Webomatica - Technology and Entertainment Digest - January 19th, 2008

    [...] like today is “whatever happened to Joost?” day, and since I’ve used Joost somewhat regularly, I thought I’d chip in with some standard-issue user [...]

  75. comment Gravatar mikemike - March 17th, 2008

    Hi - I’d really like an invite. Thank you.

Please comment!