Digg: Social Media Consumer Revolt
Uh… yeah, as someone who has used Digg off and on for nearly a year now, it’s worth mentioning when every single frakking story on the front page is, well, creative variations on the same story: the encryption key for a certain new video format.
Digg banned the original poster, so others took matters into their own hands and posted the number on their own sites and submitted them to Digg. After a certain point, I guess none of the moderators at Digg could do anything about it. The original story (which seems to be gone) got 15,000 diggs, which
has got to be the highest number ever which is pretty freaking huge (correction: commenter Ross notes that the Apple iPhone story got 22,250 Diggs and is likely the most Dugg story ever). A super popular article peters out at 3,000 diggs.
At this point, it seems this “meme” has landed on technology blogs and the number is appearing in comments everywhere I look.
This must be talked about on the next episode of Diggnation the podcast, because the rules are: Kevin and Alex talk about the biggest stories of the week. You don’t get much bigger than 15,000 Diggs.
Personally, I think it’s refreshing to see social media send the message: you can’t stop ideas from spreading. Once a meme hits the net, it’s everyone’s. All corporations should plan accordingly, whether the information is legal or not. It’s also worth noting that while Digg is totally justified in taking the numbers down for legal reasons, Digg lives and dies by the community it fostered, whereas the community doesn’t care. They’ll simply move onto another social news site if Digg goes away.
Ain’t technology entertaining?
Update: Kevin Rose Speaks.
Kevin’s blog post has garnered 19,360 diggs. Interesting quote:
But now, after seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.
If we lose, then what the hell, at least we died trying.
Looks like Digg will be shut down.
Additional Reading: ParisLemon, Pronet Advertising: The Reason Why Digg Removed That Story, Houston Chronicle, Forbes