Even bigger than YouTube! Well, read about it all in this New York Times article. Google’s already raking in money hand over fist in the ad game, and this is another good addition to the pie to add advertisers outside of the Google network. Also check out the press release from Google.

There seems to be some questioning whether or not Google’s success is sustainable, as GigaOM notes the stock hasn’t been on a tear this year. But for every article I see speculating that Google is weakening, I see another that points out how their business model really is revolutionary and they’ve invented something so insanely great as a frictionless business model: ReadWriteWeb calls Google “The Ultimate Money Making Machine”.

My take is: even if Google isn’t perfect, the competition has fallen further behind. Microsoft is MIA - concentrating more on XBox, Yahoo! is mired in peanut butter, I haven’t heard anything new from Amazon or eBay in ages, AOL… never mind.

And meanwhile, I’m hooked on Google Mail, Google Reader, have Google set as my home page, and make increasing use of Google Analytics, Google Docs, Google Adsense, Google Blog Search… heck, I’m eagerly anticipating Google IRA or Google Health Care.

Oh, but Google… don’t even think about buying Apple. I’m afraid I have to draw the line there.

Additional Reading: TechCrunch, GigaOM, Mathew Ingram

Disclosure: I own a tiny amount of Apple stock.

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