Webomatica

 

Strange World Of Website Reselling

February 16th, 2007

Not sure how I got stuck on this website (SitePoint) but it’s pretty interesting stuff. You can buy domain names or established sites. It’s kind of fascinating, especially how much some sites go for based on how their traffic. Some of the sellers offer up some stats on the traffic of the sites they’re selling. You can pick up some pretty cheap sites for hundreds of clams.

Once you’ve run a website for a while and kind of get how it functions, looking at an auction where all these stats are splayed out is strangely fascinating. You find yourself comparing of stats across sites and to your own.

Some of the amusing ones are a video game cheat code site, MySpacesPlaces.com, a hair removal blog (?), and a personal love song site.

Obviously, one stands out above the rest (to me, anyhow): Technosailor.com, a technology blog. That’s a pretty sweet domain name. It has a lot of potential although the price is high, as far as I’m concerned ($30,000). It’s also a member of b5 media so that might be limiting.

Over at the Blog Herald, writer Lorelle considers selling her blog (Lorelle on WordPress)to some humorous results. And… wait… the Blog Herald itself was once for sale?

Naturally, this auction (now in the past, from about a year ago) shows up on the aforementioned site, SitePoint. More site stats to drool over! $50,000, 75K unique visitors a month, etc. The auction is closed now, but I found it interesting to scroll through the comments and bids to see how the transaction played out.

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  • When buying sites you're usually doing it for the backlinks, but if you get all the content as well it can be a great deal.

    What's interesting is the metrics provided on the auctions that do well:
    existing revenue / month
    uniques / month
    page views / month

    so $50,000 for around 750,000 page views a month.

    I think I'm in the range of 100,000 to 350,000 page views a month. I did 61,000 views on Valentine's Day -- but that was my highest day ever (previous was 44,000 in a day).
  • the first comment could be nuked. I don't get uniques listed in my stats so I have no idea what a high number of uniques is.
  • The other thing I wonder (which is touched upon in some of the auction comments) is how some of these sites are intended to be self-susatining, or if they're a blog, the content is pretty generic - anybody could write it (celebrity news).

    But I must say your blog (and mine) has unique content. I wonder if the personality of the blogger would survive a hand-off. (or maybe I'm just flattering myself). I really can't see ever selling this site as a lot of the content is rather personal.

    As far my stats, I can't get into details due to Google Ads, but I'm about 1/2 of where you're at. I do have uniques listed and I'm hoping to get up to 1,000 uniques a day.

    Sounds like //engtech is comparable to technosailor!

    If you want to go bats looking at your stats - i'd recommend Google Analytics. It's free.
  • I can't use Google Analytics with Wordpress.com because they use it globally... so I get a watered down version of it.

    Kinda sucks.
  • Just a bit of clarification. Lorelle on WordPress and the Blog Herald are not for sale, though I can't speak much for the Blog Herald. I can however speak for Lorelle on WordPress. ;-)
  • Hi Lorelle, yes, I believe I was looking at an old auction of Blog Hearld from a year ago. I should update my post a bit...
  • Psst. She'll sell it for a Nikon D200.

    I've got the inside scoop.
  • Hmmm, a camera for an awesome blog? Sounds like the price is too low :)
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