The Beatles’ Apple And Steve’s Apple Make Nice
Cool… especially after the subtle let-down of no Apple Super Bowl advertisement (I actually forgot that rumor was going around… thanks to Parislemon for reminding me), it was announced today (read more at Apple Insider) that The Beatles’ Apple Corps has settled their trademark dispute with Steve Jobs’ Apple Computer, maker of iPods, Macs, and iPhones.
Hopefully this paves the way for a possible Beatles partnership with Apple, meaning downloads of the band’s music, starting with the “new” album: Love. Sounds like a perfect relationship to announce around Valentine’s Day.
Starting with this album would certainly whet people’s appetite for the Fab Four’s back repertoire on iTunes. It would be cool if they released one album a month, say, and only had said download available for a limited time. This would stretch the journey through all the Beatles’ albums for as long as possible, with huge marketing buzz behind it.
I think Disney (another company that Apple has a relationship with) still does something like this with their animated films - release it on DVD for a “limited time only” and pull it back, creating artificial demand for these must-own classics.
Oh, and how about a Beatles branded iPod, like the U2 one. I’m a sucker; I’d probably get it - especially if it were in some Beatle-y color like… yellow?
Additional Reading: Gizmodo, Engadget, USATODAY, Thomas-Fitzgerald.net, NYTimes
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