The Beatles’ Apple And Steve’s Apple Make Nice

February 5th, 2007

AppleCool… especially after the subtle let-down of no Apple Super Bowl advertisement (I actually forgot that rumor was going around… thanks to Parislemon for reminding me), it was announced today (read more at Apple Insider) that The Beatles’ Apple Corps has settled their trademark dispute with Steve Jobs’ Apple Computer, maker of iPods, Macs, and iPhones.

Hopefully this paves the way for a possible Beatles partnership with Apple, meaning downloads of the band’s music, starting with the “new” album: Love. Sounds like a perfect relationship to announce around Valentine’s Day.

Starting with this album would certainly whet people’s appetite for the Fab Four’s back repertoire on iTunes. It would be cool if they released one album a month, say, and only had said download available for a limited time. This would stretch the journey through all the Beatles’ albums for as long as possible, with huge marketing buzz behind it.

I think Disney (another company that Apple has a relationship with) still does something like this with their animated films - release it on DVD for a “limited time only” and pull it back, creating artificial demand for these must-own classics.

Oh, and how about a Beatles branded iPod, like the U2 one. I’m a sucker; I’d probably get it - especially if it were in some Beatle-y color like… yellow?

Additional Reading: Gizmodo, Engadget, USATODAY, Thomas-Fitzgerald.net, NYTimes

Disclosure: I own a tiny amount of Apple stock.

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4 comments!

  1. comment Gravatar MG Siegler - February 5th, 2007

    You bet. I’m totally with you on the one-album-at-a-time idea. Kind of like what Nintendo is doing with the VC games on the Wii as well….leave ‘em wanting more!

  2. comment Gravatar webomatica - February 5th, 2007

    I so want a Wii… !!!!!!!!!!!

  3. comment Gravatar Bryce - February 6th, 2007

    Disney has been doing that with their stuff for as long as I can remember. They used to do it with the VHS tapes as well, which is part of why they didn’t want to go to DVD initially. They liked that the tapes would wear out, and the consumer would rush out to get a new one during that limited window. Tricky monkeys.

  4. comment Gravatar webomatica - February 6th, 2007

    Heh… and now that DVDs are established, they’re moving on to HD…!

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