Oh, and one more link about web users finding ads in videos annoying.

Anyway, when I was at Ziff all the sales/ads guys used to drool over the ads on videosite Heavy.com. Here’s an example:
http://www.heavy.com/video/6850?link_back=

Of course, heavy.com has (relatively) languished while less ad heavy sites like youtube soared. Coincidence? Maybe. I know heavy’s ads are a huge turnoff to me, but you can see why advertisers would get orgasmic about them.

This another one of my totally off the wall ideas, but if you paid me one cent per copyrighted YouTube video to tag as such, I’d do it.

With the still image, I was kind of thinking about either a Flash preloader (most the youtube videos take a while to load before they can be played) or a still image that the user clicks on to start the video. But that’s mostly because I’d prefer it over watching some ad for 5 — 10 seconds. You’re probably right about the advertiser wanting assurances about an ad being seen for 5 — 10 seconds — but that would be a huge turn off for watching videos on line, at least as far as I’m concerned.

I don’t think advertisers get that a lot of people despise ads and that’s actually part of the reason why illegal downloads, DVDs and iTunes are so popular: no freaking ads.

Ultimately it’s choice though. You say you’d watch a full TV episode if you had a pre roll ad, whereas I might opt for doing an iTunes download for a buck or two so I didn’t have to watch the ad. Either way, there’s a price to pay, and I’m generally willing to do it.

But more options need to exist to allow us users to consume the media how we want. Right now, the options still are too limited… which is why YouTube is so freaking popular in the first place.

I don’t think there’s anything odd about not parsing the commercial stuff from the user stuff. It’s not that they can’t do it…it’s more likely that they’re loathe to do it. The commercial stuff, to a large extent, drove youtube’s early adoption and continues to create meaningful traffic for them. They’re still holding off for as long as they can (imho). Other nascent sites are equally lax about these issues b/c they know that while it’s questionable, it’s also an early growth driver.

There are technologies on the way though. One early stage company, attributor.com, has gotten a lot of mainstream press (WSJ write up too). It’s product? They come up with a unique digital footprint for copyrighted material and try to track down unauthorized content o the web. They are supposedly testing with some large companies (a friend of mine is a founder). Anyway, a business opportunity for sure. Not sure how well it will work, but it highlights a big problem on the web.

And you’re right. Pre-roll ads SUCK. I’m not going to watch a 1 minute amateur clip of questionable quality if I have to go through a 15-second preroll spot. But I probably would for an established big media franchise if they were giving me a full episode of one of their shows.

There are some folks doing the “still” ad before the video loads. But it’s still effectively a preroll (an advertiser is going to want assurances that the ad will be seen, so you can expect the “still” to “play” for 5–10 seconds before the video starts.

But look at it from the advertiser’s perspective for a moment (even if it causes you to shudder), they aren’t gonna want the static image. At the very least they’ll want some fancy interactive flash thinger (if not outright video).

It’s an interesting topic worth getting even more deeply into, but I must run out for a bit! Thanks for the blog post.