Yahoo! Leveraging What It Already Has

January 31st, 2007

Yahoo! The news that Yahoo! is creating mini-sites or mini-portals is worth commenting a bit on. Here’s their site for the Wii.

Basically one complaint I’ve had about Yahoo! is that although I use Yahoo! Finance daily, have a Yahoo! SBC account, and occasionaly use del.icio.us and flickr, I don’t do much cross-property browsing. I feel like I have to go out of my way to check out Yahoo! Music, Yahoo! The 9, or Yahoo! TV, and each time it’s like, I had no idea Yahoo! was doing this stuff.

So this mini-site idea is a decent attempt at alleviating this problem (who knows if it will work, but it’s worth a shot). Instead of hoping the user will go to seven different Yahoo! sites find out stuff about a subject they’re interested in, just do the opposite and bring it to them. Obviously Yahoo! has a lot of media, user comments, photos (flickr), bookmarks (del.icio.us), and relationships with media companies that it can leverage. There’s decent promotional content at Yahoo!. This strategy might help users like myself find it.

If this concept isn’t hooking you, imagine that instead of “Wii,” this site is based around a subject you’re into. No, it’s doubtful that there will ever be a mini-site devoted to a more obscure hobby like bottle cap collecting, but a Battlestar Galactica site I might check out weekly.

Still, in regards to this “Wii” site I have to admit I looked at the buyer’s guide (out of stock everywhere) and checked out some of the videos… reminding me that I really want to buy one.

Maybe some marketer somewhere, would be interested to know that.

Additional Reading: TechCrunch, Ars Technica, GigaOm, Techdirt.

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Bryce 1 year ago 1 point
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Since you mentioned Y! Music.... Unrelated to the minisites (which I think sound quite cool), have you ever used Yahoo! Music Jukebox (the subscription service app)? I've been really happy with the recommendation engine on there, and have discovered a lot of great music through it.

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webomatica 1 year ago 1 point
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Nope, haven't given it a shot. I'll do so, though, as I fiddled around with Pandora a while back - so the concept definitely has appeal to me. Although, my co-workers have been a pretty fair recommendation engine as of late!

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