Zune: Bad First Impressions
November 14th, 2006
So the Engadget folks had a crappy experience installing the Zune software for the first time. They’re not alone. Another report says that the Zune music store is totally confusing.
My main observation is that there are sure some big, gorgeous pictures of people having fun with music in that user interface. But a lesson (which a lot of us web designers agree with) is that big pretty pictures are no use if the user experience sucks. Those big, smiling supermodel grins could easily seem evil. (“They’re mocking me! Their Zunes are working and mine isn’t…!”)
One of the reasons for the iPod’s success is the integration of the software and the hardware. Every time I plug in my iPod to add some more podcasts or refresh my music, I’m confident it will function as advertised.
Another item to remember is that people like choice, but not so many choices that they get confused. One of the first things Steve Jobs did when he returned to Apple was pare down the product lines to a simple grid based on pro and consumer. Even today, there are only three or four models of any particular computer.
In the iTunes Store, this simplicity mantra is followed as well: 99 cents for a song, and around $9.99 for an album.
It looks like Microsoft is trying hard to recreate an easy, friendly user experience with the Zune, but based on these first reports, it doesn’t look too promising. There will undoubtedly be bug fixes, but in the game to compete with the iPod, first impressions are important. Especially with the holiday season fast approaching, and Apple already has a many killer iPod products ready to go.