Jason Calacanis is always a passionate read because he basically says whatever he thinks, and you believe he really means it even if you don’t agree. Anyhow, here’s a link to a transcript of a keynote he just gave on the Pro PR blog. It has some gems of advice for aspiring bloggers that stood out to me:

“Want to be an A-list blogger? Go to Techmeme. Look for the top three stories. Write about them every day. Go to the blogs of the other people who are writing about these stories and comment.”

“Blogging is the biggest meritocracy in the world. It’s not broken. You don’t rank? It’s because you suck… How well you do is up to you.”

(Gee, maybe I suck.)

Calacanis has no love for PayPerPost:

“I care when somebody comes into this beautiful place where trust and authenticity matters. And then these people come in and … they get into trickery … If you go selling your posts and not disclosing it, that’s not innovative, that’s lying.”

Note: I’m currently working on a future post regarding my own personal thoughts on PayPerPost. I’ll just say it’s been interesting doing the research.

And lastly, some positive thoughts about disclosure. It’s good to see Calacanis publicly voice his intention to be on the side of sincerity and transparency:

“Yes. Transparency counts… you never ever want anyone to be able to say that you benefited from the people you wrote about… All you have as a blogger is your authenticity, your trust. Fight, do not ever let anybody get inside the blog post.”

Here’s another good overview.

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