Now we have Digg acquisition rumors, started at Techcrunch, the same place that broke the YouTube sale.

I’m starting to think a company has reached critical mass when people start referring to it as a verb. In that people “Google” things, and an activity I see is “digging” stories, or bloggers asking others to “digg” things.

Anyhow, I use Digg. I got turned onto it through the Diggnation podcast, basically when I was looking for video content for my iPod Video. Anyhow, the general subject matter is right up my alley, tech-crud. I also noticed that links to stories would show up on Digg first and on Slashdot a day later, which pretty much sealed the deal for me as to which site I’d use more.

So is Digg worth buying? I must point out that the user base at Digg is very tech savvy, and not the same type of user as at MySpace. Any attempt to plaster Digg with advertising in hopes of “monetizing” this user base will likely create a backlash and users may actually abandon Digg.

The smarter strategy I would be interested in, is to leave Digg pretty much alone, but harness its uncanny ability to find stories of interest, and use that information to drive other media properties.

How cool would it be for News Corp to use Digg to help to its old-media editors figure out what stories to cover in their magazines and newspapers? This may be the real value of Digg. And anything to drive these buzz-hunting users away from Digg would destroy this value.

Anyhow, check out what the Digg users are saying about this. It may prove my point about the Digg user base.

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