OR EMAILWal-Mart PR Firm Apologizes for Flog
Here’s a public apology from the Wal-Mart PR Firm admitting that the Walmarting Across America blog ideally should have been disclosed as a Wal-Mart backed project from the beginning. I support this move towards disclosure.
It’s a bit awkward because if Wal-Mart had been honest about the people behind the blog from the beginning, they might have gotten much further with the project, which actually could have been interesting.
Here are some more opinions on the subject: twopointouch (slightly negative), Scott Karp (about corporate desire to control everything), and an interesting post about this situation’s effect on the blogosphere (when corporations want to apolgize, they contact Robert Scoble?!).
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