Apple Book: So Far

October 11th, 2006

AppleQuite a while back I found this Apple book So Far: The First Ten Years of a Vision at a garage sale. I had never heard of it before, so I did a bit of research and found out it was a special publication from 1987 to commemorate the first 10 years of Apple Computer. It was created at Apple for Apple employees so I guess it was never sold in stores to the general public.

Anyhow, it’s a pretty cool. At the time this book was published, the Macintosh had been established as a ground-breaking computer, largely because of its GUI and its capabilities in desktop publishing. But the book also goes back through the days of the Apple IIe and the creation of the original Apple computer. There are several really impressive fold out pages with photographs documenting different phases of Apple’s development.

This fold out page shows a timeline of the Macintosh computer. The tall column of images contains stills from the television commercial “Lemmings”.

Original Apple computer in a suitcase. This computer was the $666.66 Apple I circuit board.

Most of the book contains vignettes of how powerful and useful Apple computers were, and how integral they had become to people in all walks of life and all around the world, from musicians, to publishers, to school kids, to researchers, and professors. I guess it was all meant to be taken as evidence that Apple was truly changing the world for the better. Of course, today it looks a bit quaint since all the then-impressive computer graphics were being displayed on a tiny grayscale screen.

Needless to say, this is one of my favorite books and I’m never selling it!

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