Apple Book: So Far
October 11th, 2006
Quite a while back I found this Apple book So Far: The First Ten Years of a Vision at a garage sale. I had never heard of it before, so I did a bit of research and found out it was a special publication from 1987 to commemorate the first 10 years of Apple Computer. It was created at Apple for Apple employees so I guess it was never sold in stores to the general public.

Anyhow, it’s a pretty cool. At the time this book was published, the Macintosh had been established as a ground-breaking computer, largely because of its GUI and its capabilities in desktop publishing. But the book also goes back through the days of the Apple IIe and the creation of the original Apple computer. There are several really impressive fold out pages with photographs documenting different phases of Apple’s development.

This fold out page shows a timeline of the Macintosh computer. The tall column of images contains stills from the television commercial “Lemmings”.

Original Apple computer in a suitcase. This computer was the $666.66 Apple I circuit board.
Most of the book contains vignettes of how powerful and useful Apple computers were, and how integral they had become to people in all walks of life and all around the world, from musicians, to publishers, to school kids, to researchers, and professors. I guess it was all meant to be taken as evidence that Apple was truly changing the world for the better. Of course, today it looks a bit quaint since all the then-impressive computer graphics were being displayed on a tiny grayscale screen.
Needless to say, this is one of my favorite books and I’m never selling it!
I also have a copy of this book. I received it while touring Apple's Palo Alto manufacturing plant in 1987. I it is totally reflective of the company's culture. I am considering donating it for a charity auction (many computer geeks attend). Does anyone have any idea if it has any value?
All I can go on is the price on eBay – I think I have seen this book offered
with a starting bid of around $150. Maybe a book collector would know.
I worked for Apple Australia from 1987 – 2003 and I had a copy of this book. Unfortunately my wife had a clean out and took the book by mistake to a second hand bookstore. ARRRGH
Where did you get your copy?
Phil,
I just found a still shrink-wrapped copy of this book. I'm getting it ready to toss up on Ebay, but if you'd like to inquire, drop me an email.
Phil,
I just found a new still shrink-wrapped copy of this book. I'm getting ready to put it on eBay, but if your interested drop me an email.
I too have a copy of this book which I took out of my storage today. I never worked for Apple so I'm not sure where I got it. I did work for NeXT however, which is probably where I got my copy.