Yahoo! said it was experiencing some advertising weakness so the stock fell double digits. The problem might be something at Yahoo!, with the ad market in general, or a general slowdown in the entire economy.

I’ll admit I haven’t paid much attention to Yahoo! lately. I haven’t visited the actual Yahoo! homepage in ages. I do hit Yahoo! Finance daily to check up on stocks, but that’s about it. This is despite the fact I use SBC DSL as my ISP, which comes with a Yahoo! SBC home page and email, which I never use because it’s clogged with spam. Needless to say, I much prefer the much sparser, quicker loading blank slate of Google to greet me whenever I launch a browser.

I see most of the buzz and excitement in the tech world being generated by a few companies: Apple, Google, Amazon, and Microsoft. eBay and Yahoo! are kind of in there too, but more and more in my mind they are second bananas. I can’t really put my finger on exactly why. It could be marketing on their part, it could be no huge successes or failures, it could just be a general feeling of mediocrity. Steve Jobs looks at Google and people twitter, while Yahoo! gets with Al Gore the day after the stock falls. Seems very Web 1.0 for some reason.

But I certainly don’t think I’m alone in feeling this ho-hum about Yahoo! or otherwise, why would they feel it necessary to embark on an ad campaign to get people to visit their home page?

So I’m out of the loop when it comes to what Yahoo! has been up to in the past say… three years. Therefore, in the interest of fairness, over the next day or two, I’ll try check out and blog a bit about their new services. I strongly doubt I’ll find anything that makes me want to give up Gmail or change my start page but it should be entertaining.

Disclosure: I own a tiny amount of Apple stock.

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