The mainstream media is starting to get on the Web 2.0 bandwagon, as this article in the San Francisco Chronicle describes the “resurgence” of South Park as a .com mecca. I dunno, I ride the bus past South Park every work day and I haven’t seen much evidence of wacky times returning, but then again a lot of the companies are likely keeping a low profile and not blowing money on marketing (oh, and parties and clothes either) as they did last time.

I remember quite vividly how every weekend at Union Square there were people (usually dressed in attention-grabbing outfits) handing out freebee coupons and samples for .com products. Every MUNI that drove by had an ad for a new web service. All the companies were competing for “market share” and “first mover advantage” and therefore anything wacky and attention-grabbing was good, even if you lost money in the process. This time around it seems the mantra is to keep things sane, and try to provide something that people will actually find useful and maybe use even if you don’t give it away.

Also, the last issue of Newsweek featured the folks from flickr and a bunch of other Web 2.0 hopefuls. I can’t really remember their names as it seems to be an annoying trend for these companies to choose “fun” monikers that have little or nothing to do with the services they provide. How would you know “flock,” “etsy,” “meebo,” or “writely” do whatever they do, let alone remember the url. I guess most of the boring, decent domain names are taken.

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